Photo: Steven Stark
“This is not a drill,” reads one of the window signs at Laytner’s Linen & Home, an Upper West Side fixture since 1961. But this is also not the first time Laytner’s ownership has announced an impending store closure to the public.
A sign posted in Laytner’s window in June 2018.
When we shared an image of the new signage on Instagram, there was quite a bit of doubt.
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“They’re legends for saying they’ve been going out of business for the past 20 years,” wrote @danizoldan, owner of Stand Up New York.
“They’ve had more final curtain calls than the rolling stones have had farewell tours,” wrote comic @petestegemeyer.
“I’m starting to think this is marketing strategy to call attention and make them sell more,” wrote another user with a private profile. “I’ve been living in the neighborhood for almost 20 years and every year I see them saying they are going out of business.”
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“Interesting, and perhaps gratifying, that so many folks don’t believe our family is closing Laytner’s Linen & Home,” Mel Laytner wrote to ILTUWS. “Truth is, we did think we were closing our doors in 2018. Why we didn’t is complicated.” Mel shared a post about the closing on Facebook.
A store associate also told us September 30 would be Laytner’s last day. So, if you think there’s a chance this might actually be the case — and you’re in need of linens and things — maybe go “stock up forever,” as another sign suggests.
Too bad, the couch I bought there 20 years ago is wearing out.
Noticed the signs yesterday.
How many nail salons and coffee places will occupy the empty space?
I think they mean it this time and I will miss them!!!
Very sad…. their ploy worked since I’d go in there because of their impending demise and always bought something. Great merchandise, good prices, great selection of holiday “stuff”. If they DO close, will miss them.
Laytner’ has done this before. It’s a common retail ploy to drum up business. If you look at the signage, nowhere do you see the words “Going Out of Business.” To do that you need a permit from the city.
The ONLY time we posted that the store was closing was in 2018, when we really thought we would be closing. Please see my Facebook post on https://www.facebook.com/MelLaytnerAuthor
Thanks,
Mel Laytner