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Fans of Hulu’s “Only Murders in the Building” can now step foot inside the Belnord, known as the Arconia in the series starring Steve Martin, Martin Short and Selena Gomez.
Branding and design studio frenchCalifornia and downtown gallery R & Company have created The Belnord Project, an art and design exhibit taking place in apt # 1005.
This apartment is also for sale … so yeah, that’s a pretty inventive way to create some buzz …
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According to a press release, “The installation in the residence is curated by Evan Snyderman, founding partner of R & Company, one of the world’s leading modern and contemporary design galleries.”
Everything displayed in the exhibit is also for sale.

Photo: Chris Mottalini

Photo: Chris Mottalini

Photo: Chris Mottalini

Photo: Chris Mottalini
We’re told this exhibit will be ongoing through 2022, and visitors interested in viewing the exhibition may email info@frenchCA for more information. Here’s some more info.
It might sell quick. Is part of the deal that the new owner has to keep letting gawkers in?
When is it? Do you Need an appointment or can you just walk in?
I’d love to see the apartment